Knowledge Hacking app Uptime raises an additional $3m and welcomes HB Investment’s Huda Kattan and YouTube co-founder Chad Hurley as new investors.

Uptime – the free Knowledge Hacking app that presents expertly curated five-minute Hacks of the world’s best books, courses, and documentaries – is today announcing a roster of new investors who have participated in a $3m extension to its Seed round.

The extension – which brings the total raised by the viral edtech app to $19m in less than a year – sees Huda Kattan (Founder of billion-dollar beauty brand, Huda Beauty and Chairwoman of HB investments, the investment office of Huda Beauty), Chad Hurley, (YouTube co-founder, and co-investor in Leeds United Football Club), Chris Messina, (the inventor of the hashtag and open-source advocate), and Hollywood talent entertainment manager Mark Gillespie join the already esteemed list of Uptime investors.

The app uses advanced machine learning and human curation to present more than 1,500 pieces of preeminent content, from the most reputable sources to a growing audience of knowledge-hungry, ambitious and discerning users.

Daily active Uptime users visit the app 1.5 times a day, on average, and up to 10% of people who consume a Hack go on to click through to the buy source.

Thus, demonstrating how Uptime is providing significant value to its growing user base, publishers, authors and the content creators with which it works.

The company will use the new funding to continue to develop the product, the content and accelerate global growth.

In just two months, Uptime has seen its average sessions length of 8 minutes surpass those seen on Facebook (5 minutes) and Twitter (4 minutes).

This positions Uptime as second only to TikTok in terms of user engagement and interaction.

Huda Kattan, chairwoman of HB Investments said: “Democratizing access to education is something I care deeply about and so does the team at Uptime. I’m excited to be joining them on this journey as an investor and board member to create a truly global ed-tech platform.”

Karan Wats, the CEO of HB Investments said: “We are incredibly proud to partner with the founders at uptime to revolutionise the world of knowledge hacking “

Chad Hurley, YouTube co-founder and angel investor said: “I’ve been watching the Uptime team closely and it’s clear they’re on to a winner with the innovative learning format and blending of advanced machine learning and human curation. Consumer tech products are no longer just about engaging users, they have to offer value and this is one app I’m excited to be backing.”

Uptime is currently free to download from the Apple App Store and Google Play Store and offers an unlimited Premium tier for subscribers.

Marie-Capucine Maloy

Marie-Capucine Maloy

Marie-Capucine Maloy is the PR Director at HBI, where she heads the communication efforts and strategic rollout plans across HB Investments and its portfolio brands.