Our Family

We’re a founder’s dream team. A robust group of top marketing, PR, operations and supply chain talent, with some of the world’s most successful women at the helm.


Huda Kattan

Huda is the founder of Huda Beauty - the fastest growing independent billion dollar beauty brand. Huda is one of the most influential people online, with a social media following of over 61 million across Instagram, YouTube, Twitter, TikTok, and Facebook. She was also recognized as one of the top 25 most influential people on the internet by Time magazine, one of the top three beauty influencers by Forbes, and has recently been named Fortune’s 40 under 40 Class of 2020.

Mona Kattan

Mona is the co-founder and Global President of Huda Beauty, in addition to launching the luxury fragrance brand Kayali. She is recognized as a regional authority on all things related to fashion, beauty, and lifestyle, with more than 2 million followers on Instagram and a Youtube channel.
General Partner

Alya Kattan

Alya is a co-founder of Huda Beauty and the brand's social media manager. Alya was instrumental in the company becoming the number 1 beauty blog in the region. She is also an expert in health/ fitness and was formerly running Alya’s Fit Club - a blog dedicated to health.
General Partner

Chris Goncalo

Chris is a co-founder of Huda Beauty and the COO of the business. He oversees business development, operations and logistics and has played a pivotal role in the company’s growth story.
Snr. Finance Advisor

Dr. Ibrahim Kattan

Dr. Ibrahim is the Senior Supply Chain and Finance Advisor at HBI where his role is to integrate and analyze the supply chain and logistic infrastructure of financial support to achieve the goals of the family investment office. Previously, he was the founder and ex-director of the master’s program in engineering Systems Management at the American University of Sharjah.

Prior to HBI, Dr. Ibrahim served as a Professor at the University of Massachusetts, USA. He has extensive experience in developing simulation models with multifunctions to create analytical problem-solving solutions. He lectured courses and supervised Master theses in Supply Chain, Quality, Feasibility Studies and Cost Analysis using a stochastic approach in forecasting the trends of the NYSE stock market.

CEO, Partner

Karan Wats

Karan is the Chief Executive Officer at HBI where he oversees the running of the global family office and its investments across both public and private asset classes.

Prior to HBI, Karan set up and successfully ran a large cap global family office, he has previously also worked at Deutsche Bank in their corporate finance and principle investing groups. Karan is an experienced board member actively involved with strategic long-term planning and operations and sits on the board of Huda Beauty.

Karan holds an MBA from London Business School and a Masters in Chemical Engineering from Imperial College London.

Entrepreneur in residence

Dave Catudal

Dave is an entrepreneur in residence at HBI and the founder of a wellness & health venture (to be announced soon).

As a health entrepreneur and nutrition specialist Dave has dedicated the past 20 years of his life to wellness and optimising human performance. Growing up in a family that was seriously impacted by cancer, he developed an intrinsic relationship with the fragility of life and the priceless value of health. His brother fought cancer as a child, his father died from cancer in his 40’s, and Dave battled cancer in his early 20’s. This experience made his life’s purpose unshakeably clear: to help as many people as possible avoid illness and live in thriving health.

His mission with HBI’s support is to scale his impact and revolutionise the way people value their nutrition and achieve optimal wellbeing.

Marketing Director

Becky Jefferies

Becky is the Marketing Director at HBI, where she leads brand-building and growth efforts
across the HBI corporate and portfolio brands. Becky has global marketing and brand
management experience across tech, startup and consumer product industries, and has
launched products in over 30 countries.

Prior to HBI, she built the marketing function for a Silicon Valley-based fintech startup while
launching and scaling the brand around the world. She previously led a regional marketing
team at Uber, where her campaign work earned four MENA Effie Awards. Her earlier career
background included international marketing, branding and channel management roles at
multinational corporations.

Becky holds an MBA, with honors, from IE Business School in Spain and a Marketing
degree from James Madison University in the U.S.

People & HR Manager

Kerri Aldrin

Kerri is the People & HR Manager at HBI. Her key focus is to maintain high morale amongst the team and define an organizational structure which drives productivity to ensure the organization reaches its goals.

Prior to HBI, Kerri successfully managed her own business supporting clients to source talent in the region and provided HR consultancy advice. She has gained over 14 years work experience in the UAE and UK in the field of HR and Recruitment.

Kerri is passionate about helping and inspiring individuals to realize their true potential - both Learning & Development, and Employee Engagement & Recruitment are key areas of interest and focus for her at HBI.

Venture Associate

Martina Goubran

Martina is venture associate at HBI where she works with portfolio companies to help them build and scale their ventures, evaluate business ideas, and refine the fund’s strategy.

Prior to HBI, Martina was an Associate Consultant at PwC (Strategy&) where she worked on a variety of client engagements from multi-million-dollar companies to strategic public sector entities across several industries.

Martina holds a Bachelor of Business Administration, with highest honors, from the American University in Cairo, in addition to completing an exchange semester in NOVA School of Business and Economics in Portugal.

PR Director

Marie-capucine Maloy

Marie-capucine is the PR Director at HBI, where she heads the communication efforts and strategic rollout plans across HB Investments and its portfolio brands. Marie-capucine has over 10 years of PR experience in brand development across beauty, fashion and FMCG brands.

Prior to HBI, Marie-capucine was heading the beauty department at Havas PR where she managed multinational powerhouse groups including L’Oreal, COTY, Shiseido and LVMH. With a team of over 10 people, her work involved strategic brand planning, influencer management, eventing, global PR integrated campaigns, talent management and new business ventures. Marie has won many awards in her time at Havas and was awarded the Chalhoub Entrepreneurship Awards in 2020 for her individual contribution and impact in the company.

Marie-capucine has grown up in the UAE from an early age where she has spent 6 years in Saudi Arabia She holds a BBA at the American University in Dubai with a minor in Communications along with certifications from London Fashion School for Digital Marketing and Fashion Journalism.

PR Executive

Lillian Al-Hanbali

Lillian is the PR Executive at HBI, where she handles the communication of HB Investments and its portfolio brands. Lillian has over 4 years of experience in Marketing across Beauty and FMCG.

Prior to HBI, Lillian was part of the Marketing Team at Chalhoub Group, specifically within The Beauty Makers division. She marketed multiple beauty brands that were created in house and launched into multiple markets. Her main focus was in PR where she handled PR strategies, brand communications, events, influencer campaigns and media relations.

Lillian grew up in the UAE and holds a Bachelor of Business Administration degree from the University of Toronto.

Finance Manager

Lauren Poots

Lauren is the Finance Manager at HBI. She is responsible for the financial reporting of the company, offering financial insight and advice to support shareholders, and facilitating top management to make the best business decisions for the Company.

Lauren started her career at PwC UK within the assurance department and transferred to the UAE office in 2017. During her time at PwC, she worked on a wide range of clients from reputable multinationals to public sector entities. She has experience across a vast range of industries, working as a Group Financial Accountant for a UK listed Oil & Gas Company and later Finance Manager for an e-commerce start up.

Lauren holds a BSc Hons in Accounting and is ACA Qualified. Outside of work, Lauren enjoys exercising, listening to podcasts, spending time with family and friends and traveling.


Chaddie Cabiles

Chaddie is an Accountant at HBI. She is in charge of analyzing and recording all of the investment office’s financial transactions and building budgets. She has previously held finance and accounting roles within multiple organizations including Baker Tilly International, Shell Business Operations, and Impact BBDO.

Chaddie has a Bachelor’s degree in Accountancy and has graduated Cum Laude. She also passed the Philippines’ CPA Licensure Exams which covered Audit & Accounting Theories, Regulatory Frameworks, Practical and Advanced Financial Accounting & Reporting, Management Advisory Services, Business Law and Taxation.


Gen Cruz

Gen is an Accountant at HBI. He oversees all the accounting and reporting functions of HBI’s new business ventures and partnerships.
Gen’s career in finance and accounting span eight years across several companies and industries. He previously worked as an audit associate for Ernst and Young and as an accountant for the biggest fast-food restaurant group in the Philippines. Most recently, he was a general accountant for Xerox Emirates.
Gen has a bachelor’s degree in Accountancy and is also a Certified Public Accountant (CPA).
Finance Support

Jerlyn Borromeo

Jerlyn is a finance and business support associate at HBI, helping the investment office and portfolio companies with their accounting and administration activities.

Prior to HBI, Jerlyn was a Bookkeeper & Inventory Accounts in Honda CamSur Philippines and My Sanctuary Wellness Inc. Jerlyn holds a Bachelor of Science in Business Administration major in Financial Management.

EA & Office Admin

Lily Singh

Lily is the Executive Assistant and Office Administrator at HBI, her role is to support the CEO and to coordinate office operations to ensure efficiency and compliance to company and regulatory policies.

Lily began her career at Havas Lynx, global marketing agency, working alongside the Office Manager to ensure a smooth running of the general office, assisting the needs of Directors, arranging and planning wellness activities for the wider teams, no days were the same.

Lily completed a Business Administration Apprenticeship with Distinction at Loreto College in the UK alongside an IT & Business Diploma.

PR Assistant Manager

Reem Sabobeh

Reem is our PR Assistant Manager at HBI, where she handles the communications of HB investments and its portfolio brands. Between her training in design and experience in servicing local and international brands, Reem has been committed to delivering holistic creative solutions of lasting impact.

Prior to joining HBI, Reem worked in a leading global PR and communications agency where she proactively engaged and creatively assisted brands whilst handling key accounts across beauty, wellness and F&B industries. Her commitment to meaningful CSR has revitalized the vision and mission of brands across the GCC. With a multidimensional approach to work, her responsibilities varied to include strategic brand planning, influencer and talent management, eventing, and media relations to deliver a wide range of opportunities to clients.

Born and raised in Dubai - UAE, Reem holds a Bachelor of Fine Arts in Visual Communication (BFA), majoring in Digital Media, from the American University in Dubai.

Senior Content Strategist

Roanne El Alaili

Roanne is a Senior Content Strategist at HBI, where she works as part of the Marketing team to support the founders, sparking new ideas and growing brands across 360 channels.

Roanne has a background in brand building, packaging, advertising and production, specializing in beauty, fashion and lifestyle brands. She has worked and explored several creative fields, all driven by the need to understand and experiment with different mediums, in order to create bigger and fuller 360 projects. She believes that curiosity is the biggest driver to go from inspiration to success. Prior to HBI, she was heading the creative team for the rebrand, relaunch and growth of FACES, a regional beauty brand, focusing on growing all social channels and elevating brand equity.

Roanne holds a degree in graphic design, with minors in English Literature and Art History, as well as Diplomas in Stylisme from ESMOD and Accessories Design from IED, Barcelona.

Our Story

After launching Huda Beauty in 2013, the Kattan sisters found themselves struggling to raise funds to expand the business. Going through that, the Kattans knew that as soon as they had the opportunity to take a chance on people and bring their dreams to reality, they would do so.
That prompted them to create HB Investments, along with a US $10 million seed investment fund called HB Angels.

The mission? To help exceptional entrepreneurs who have great business ideas and pure passion bring their dream business to life, and to give women around the globe a chance to impact the world. Now they’re investing in founders with a purpose, who want to make amazing products that change the world for the better.

Want to unleash your magic?

We look for passionate, mission-driven entrepreneurs with bold visions, ambition and grit—and most importantly, personal stories that inspire us.

Send your pitch deck for our investment team to review. We’ll get back to you if it’s a fit.

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