We build and invest in world-class global consumer brands
We’re a brand-building powerhouse created by the founders of Huda Beauty. As a private investment office, we work closely with our founders to build and scale their companies into brands that create positive global impact.
Our Investment Approach
We’re the partner of choice for exceptional entrepreneurs to build digitally-enabled brands, whether through strategic investment partnerships or co-creation.
Meet A Few of Our Stars
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KITOPI
Kitopi is a state-of -the-art managed cloud kitchen that partners with restaurants to expand their delivery reach.
Founded by: Mo Ballout, Andy Arenas, Sam Durkan
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UPTIME
Uptime is a free app featuring 5-minute knowledge hacks from the world’s best books, courses and documentaries.
Founded by: Jamie True, Jack Bekhor & Patrick Walker
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FRESHA
Online booking platform for salons and spas that manages all aspects of managing a small business.
Founded by: William Zeqiri and Nick Miller
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HUMANTRA
Humantra is a global wellness brand on a mission to put thriving health and optimal performance within reach for everyone by building a solid foundation with supplements.
Founded by: Charles Wright
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THE LUXURY CLOSET
The Luxury Closet is the leading regional authenticated luxury consignment platform.
Founded by: Kunal Kapoor
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MANE ADDICTS
Mane Addicts is a hair tools and accessories brand, focused on mass market Gen Z consumers.
Founded by: Jen Atkin
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FLORANOW
Florawnow is the region’s first online B2B floral marketplace unlocking the door to a world of exquisite, unusual and amazing flowers from around the globe.
Founded by: Charif Mzayek
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URBANIC
Urbanic is an emerging London-based fashion brand creating and bringing distinct styles that sustain the idea of inclusivity with a presence in India and Latin America.