We’re a brand-building powerhouse created by the founders of Huda Beauty. As a private investment office, we work closely with our founders to build and scale their companies into brands that create positive global impact.
We build and invest in world-class global consumer brands
brands built in-house
Middle East, Europe, North America
Our Investment Approach
We’re the partner of choice for exceptional entrepreneurs to build digitally-enabled brands, whether through strategic investment partnerships or co-creation.
Seed Fund & Incubator Program
We provide seed investment and a brand-building ecosystem to a carefully selected group of entrepreneurs, with a focus on mission-based startups and supporting female founders. We’re together in the trenches with them as co-founders, because we understand what it means to be one.
Early-Stage and Growth Fund
We invest in early-stage or growth companies that revolutionize the way consumers buy, eat, exercise and sleep.