We’re a brand-building powerhouse created by the founders of Huda Beauty. As a private investment office, we work closely with our founders to build and scale their companies into brands that create positive global impact.
We build and invest in world-class global consumer brands
brands built in-house
Middle East, Europe, North America
Our Investment Approach
We’re the partner of choice for exceptional entrepreneurs to build digitally-enabled brands, whether through strategic investment partnerships or co-creation.
Seed Fund & Incubator Program
We provide seed investment and a brand-building ecosystem to a carefully selected group of entrepreneurs, with a focus on mission-based startups and supporting female founders. We’re together in the trenches with them as co-founders, because we understand what it means to be one.
Early-Stage and Growth Fund
We invest in early-stage or growth companies that revolutionize the way consumers buy, eat, exercise and sleep.
Meet A Few of Our Stars
In The Headlines
Want to unleash your magic?
We look for passionate, mission-driven entrepreneurs with bold visions, ambition and grit—and most importantly, personal stories that inspire us.
Send your pitch deck for our investment team to review. We’ll get back to you if it’s a fit.