We build and invest in world-class global consumer brands

We’re a brand-building powerhouse created by the founders of Huda Beauty. As a private investment office, we work closely with our founders to build and scale their companies into brands that create positive global impact.

We build and invest in world-class global consumer brands

We’re a brand-building powerhouse created by the founders of Huda Beauty. As a private investment office, we work closely with our founders to build and scale their companies into brands that create positive global impact.

3

unicorns

6

portfolio companies

5

brands built in-house
Middle East, Europe, North America

Our Investment Approach

We’re the partner of choice for exceptional entrepreneurs to build digitally-enabled brands, whether through strategic investment partnerships or co-creation.

HB ANGELS

Seed Fund & Incubator Program

We provide seed investment and a brand-building ecosystem to a carefully selected group of entrepreneurs, with a focus on mission-based startups and supporting female founders. We’re together in the trenches with them as co-founders, because we understand what it means to be one.

Investment partner

Early-Stage and Growth Fund

We invest in early-stage or growth companies that revolutionize the way consumers buy, eat, exercise and sleep.

Meet A Few of Our Stars

In The Headlines