The gap between price and COGS is the result of three structural hurdles that ecommerce companies face, which have historically eroded profitability

This post aims to guide you through building and managing the financial structure of your eCommerce business and is divided into five sections.

Last year’s forced stay-at-home experiment pulled forward many trends, the most notable of which was eCommerce adoption, which today accounts for 23% of total retail sales in the US, up from 16% last year.